Most of the top seo gurus inform us that people must perform link exchanges and a lot of them to be able to achieve the top search engines results from Google.
But is this still true?
At one time it certainly was the situation which was enough to obtain yourself a high ranking. Nowadays, with the huge increase in Internet usage and websites, the search engines like Google have wised to this and also have complex calculations for figuring out your ranking. They are, obviously, a carefully guarded secret recognized only to a couple of Seo gurus inside, and suspected at by individuals on the outside.
Most of the seo experts are actually telling us to become cautious about link exchanges and also to think about the following tips.
Tips for Link Exchanges
1) Link farms – in case your link is within exactly what the search engines like Google classify as a link farm it could harm your ranking. A link farm is usually a website filled with links, or perhaps a page having a large number of links in it. When the link farm is organized into groups with only a few dozen of relevant links per page, then it’s not as likely to harm your ranking.
2) Irrelevant sites – if your site is centered on children then getting link exchanges with pharmacy and gambling sites may harm your ratings since they’re not necessarily relevant. Getting links with other children’s sites and sites associated with youngsters are far better for the ratings and can give your site more relevancy.
3) Anchor-text – the words used to link from another site to yours are really quite highly relevant to your internet search engine ranking. If the words “hello stranger” were a web link to your site it wouldn’t do you much good unless of course your website was about stangers. However, in case your site involved children as well as your primary keyword was “good parenting” and also you had links using their company sites using the words “good parenting” being the web link, this is viewed more positively through the search engines like Google.
Link Exchanges Concerns
When you’re exchanging links with anybody, it’s worthwhile being discerning concerning the links. Yes, I understand you would like as numerous links as you possibly can, but you should think about the relevancy from the links for your site visitors, as well as what you’re site visitors would think about individuals links standing on your website. Should you have had a website filled with children’s games and academic material after which plenty of links to adult related sites, how keen do you consider parents could be for his or her children to look at your sites?
Check out if your site you’re link exchanges comes with an affiliate marketing program. When they do, then it’s worth you registering for this and putting the affiliate link in your site. Why? Because when someone follows the hyperlink and buys, you receive payment for it!
By keeping your link exchanges relevant you are able to improve your rankingin the search engines like Google and provide your visitors valuable extra assets.