Keyword Research – The Best Way To Find Your Competition
Keyword research used to be about supply/demand ratios. With new (and free) tools, there is a better way.
Probably the most important item in search engine optimization and yet it’s overlooked is keyword research. To be able to drive traffic towards your website you have to rank highly for keywords that will get looked for. Nobody cares that you rank # 1 on the internet for a keyword that nobody looks for. It will do you no good if you haven’t properly performed your keyword research.
Market and keyword research is really a necessity for conducting business online. The very best site on the planet will need decent keywords, or it will not be found. If fishing fanatics are trying to find “fishing,” they’ll never find your website on “bed sheets”. However, you may not be able to compete with “fishing” either. A lot of quality sites already have performed there keyword research and happen to be within the internet search engine results already. How can you find keywords which will enable you to get that traffic?
Optimization experts advise doing deep keyword research and comparing to demand to supply to find good keywords for your website pages. Our experience, though, is that lots of our website pages with “good ratio” keywords never appear in internet search engine results, while some of them we should not have the ability to compete with, are on page one of results. The reason being it is not just quantity, but the standard for the competition that means something. Supply/demand ratios just don’t provide the information necessary.
Keyword Research Process
To carry out market and keyword research smartly you have to first evaluate which key phrases you want to target. We’ll use “SEO” for our keyword research to have an example. The next step would be to go search for some key phrases that suffer from bunnies. To get this done in your keyword research you should use wordtracker, keyword discovery, or overtures tools to check on searches daily. Now remember these aren’t always accurate searches daily so don’t always have confidence in them and compare the outcomes with one another.
Now whenever you do your search for “SEO” you’re going obtain a return of popular searches using the word SEO inside them. Now take all of these key phrases and run them search on Google while using command (allinanchor:keyword). This can return all of the outcomes of pages which use that keyword within their anchor-text. This provides you with a tough idea how competitive that keyword is. Should you return an effect under 1,000 then that keyword is fairly simple to rank for and won’t take much effort.
Now when you have found a keyword in your keyword research which has little competition and it is searched for a respectable amount of your times daily you are able to go to another step. This is to judge all of the sites which are indexed by page one results. To judge them your performing your keyword research essentially on the number of incoming links are going to that page. The fewer the better.
Now you just rinse and repeat until you find enough keywords to bring in some decent traffic.