Social Media Marketing
Social Media Marketing Overview
The practice of Social Media Marketing can be defined as the use of social media (web based online communities such as Facebook and Twitter) to help companies sell their products, and organizations to accomplish their goals. Social Media Marketing can be very effective when carried out intelligently. How Can Social Media Marketing Benefit Your Company/Product? In today’s high-tech world it is just as important for a brick-and-mortar company to have an online presence as it is for a web-based company. However having an online presence is just the beginning. In order for that online presence to really pay off, people have to know about it. This is where Social Media Marketing can have a great impact. One of the methods that Social Media Marketing can use to benefit a company, as well as to get the word out about a business, is through content creation. Not just any content though – content that is designed to grab a reader’s attention and makes them want to share it with others. Often this sharing takes place on popular social networks such as; Facebook, Twitter and LinkedIn. Once this happens it can have a domino effect that continues to grow and branch out and before you know it that content has reached thousands of potential customers that may have never stumbled across that online site had it not been for that content and the strategic planning that takes place behind most social media marketing programs and methods.
Social Media Marketing Benefits
If you wonder why Social Media Marketing is so important just look at how the majority of people spend their personal time online. For millions of Internet users there is a large portion of time spent on social networks such as Twitter, Facebook and LinkedIn. These sites provide a place to share personal, informational as well as professional updates. It is on these platforms that users become a potential and unmatchable resource for any company, product, individual or website but that is only if the knowledge is there on how to utilize this resource. Another important area that Social Media Marketing can benefit is with the search engines. Why are search engine so important? That is a good question and one that a lot of people have. As much of a resource as it is to have people sharing a site or product on Facebook or other social networking sites – that advertising can often miss those who are in immediate need of a specific product or service. When consumers face an immediate need or want they will often turn to the Internet and search engines. They search for what they need/want online and are presented with page after page of possible solutions, so if the company does not place well within these listings chances are they have just lost a customer. Social Media Marketing can help build the company’s reputation in the eyes of the search engine’s which can help snag a top placement within the search engines. This is accomplished via optimized content, increased traffic due to social marketing, relevant back links among other things.